There’s an old saying: “First thought, best thought.” It might sound like a dangerous philosophy. But then that would be overthinking it. The point is: you have to trust your instincts. And when you’re working under a tight deadline, you often don’t have any other choice. That’s exactly the situation editor Carlos Flores found himself in while working on a recent ad for Equinox, which was shot over a single weekend and then edited and colored in just six days.