There’s an old saying: “First thought, best thought.” It might sound like a dangerous philosophy. But then that would be overthinking it. The point is: you have to trust your instincts. And when you’re working under a tight deadline, you often don’t have any other choice. That’s exactly the situation editor Carlos Flores found himself in while working on a recent ad for Equinox, which was shot over a single weekend and then edited and colored in just six days.
Carlos Flores, an editor and colorist originally from Lima, Peru, tells us about his process and workflow in producing two very different signature looks for a single music video.